Privacy Policy


Below we describe the personal data that is collected or generated (processed) when you use our website. This privacy policy also tells you how the data is used, shared and protected, the choices and rights you have and how to contact us.



LAURENCE BRAS is responsible for your personal data and will be referred to as "we", "us" or "our" in the remainder of this privacy policy. Our company is registered in the Paris Trade and Companies Register under the number 812 490 621.

Our head office is located at 10 Rue Saint Florentin - 75001 Paris, France. If you have any questions about our privacy policy or the use of your personal information on our website, please contact us by email at eshop at laurencebras dot com.



a) The information you submit to us

In order to place an order on our website, to create a customer account, to contact us or to subscribe to our newsletter and other marketing activities, you generally provide us with the following data

- Your identifying and contact information:
Your first name, last name, language and country from which you interact with us, as well as your contact data such as your email address, mailing address, shipping address and phone number.

- Economic and payment information:
Your bank details (please note that all payment transactions are encrypted by the receiving bank, we do not store any card numbers), information about your purchases, orders, returns, etc.

- Connection, geolocation and navigation data.

- Your profile:
If you open a customer account, you create a profile and you identify yourself during your visits on our website, data will be saved such as your customer ID and password, your recent purchases or your preferences.

- Your personal preferences:
This includes your wish list, marketing and cookie preferences.

- Additional personal information:
You can also provide us with other personal information such as your date of birth, gender, ...

Only we collect and store this additional information, and we use it in our analysis to improve our services. When we ask you to enter your personal data to access a feature, some data are required fields since they are data we need to allow you to access that feature (for example, to deliver a package we need your mailing address).

It is important that the personal information shared about you is correct and up to date. Please inform us of any changes to your information.

We do not store sensitive personal information of any kind, so our website is not intended for children and we do not store any data relating to children.

b) Data obtained via cookies

Subject to your consent, we use cookies and other similar technologies to make it easier for you to navigate our site by tailoring it to your equipment or search engine and to offer you products that match your shopping habits.

- Usage Data:
Information incorporates the products and services you have purchased from us and how you use our website and applications.

- Technical Data:
Your IP address, search engine and version, location and time zone, browser extension, operating system and platform, and other technical data about the device you use to browse our site.

- Information about your visit:
Including URLs and your clickstream from and to our website (including date and time); products you viewed or searched for; page response times, download errors, time spent on pages, interaction on pages (such as clicks and cursor movements), how you leave pages



Depending on the type of data we have about you, we may process it for the following purposes:

- To manage your registration as a user of our site:
If you wish to use our services, we need to process your data to identify you as a user of the site and to allow you to access the various features and personalized services. You can delete your account at any time by contacting us. This purpose has as a legal basis the execution of pre-contractual measures or the execution of contractual obligations.

- To execute a purchase contract with you:
Your data is then used to keep you informed of the status of your order, to prepare your order, to accept your payment, to give you access to the after-sales service, to have your order refunded. They also allow us to prevent possible fraud against you and us during the purchase. If we consider the action to be fraudulent, this processing may allow us to block the transaction. This purpose has as a legal basis the fulfilment of contractual obligations.

- To answer requests addressed to the customer service:
This purpose has as legal basis the execution of contractual obligation, pre-contractual measure or the legitimate interest of LAURENCE BRAS according to the specific request.

- To improve our services:
By using our site, you are informed that we process your navigation and purchase data for analysis and statistical purposes. They allow us to better understand the way you use our site in order to improve the ergonomics and quality of services. The legal basis for this purpose is your consent, which you have previously given.

- For marketing purposes:
If you have subscribed to our newsletter, we process your data to manage your subscription and send you targeted information via email or SMS according to the preferences you have indicated. We may also contact you via push notifications if you have subscribed to this service. We require your consent for all direct marketing. You can also unsubscribe from our communications at any time (for example, to unsubscribe from the newsletter, simply click on the "Click here to unsubscribe" button at the bottom of all our newsletters and validate your unsubscription). This purpose has as a legal basis your consent that you have previously informed.

In the event that you have given us your consent to receive direct marketing content, whether via our newsletter or push notification, we may use the information you have provided for the following purposes:

- Sharing of information about our events, products, services, current offers
- Recommendations on certain products or services that might interest you
- Customer research to better understand your expectations regarding our products and services offered by our site.

The legal basis for these purposes is your consent, which you have previously given.



In the course of your use of our site, you may receive information from third parties with whom we work to provide certain services to you. This may include:

- Financial institutions
- Fraud detection and prevention entities
- Logistics, transport and delivery services
- Marketing and advertising service providers

We may share your information with our third parties for the following reasons for example:

- Payment services in order to process payment;
- Delivery companies in order to deliver your order;
- Credit bureaus and fraud prevention in order to check your credit and identity;
- Analysis software that allows us to process your information in order to optimize your shopping experience on our site.

We require third parties to undertake to respect the security of your personal information in accordance with the law. Third parties may only use your personal information in accordance with our instructions and not for their own use.



a) Consent

Your consent must be given in a clear and unambiguous manner. This is why, when you agree to receive our communications (via newsletters in particular) :

- We explain how we will use your data and the type of communication you will receive;
- You must check a box to validate your consent to be subscribed;
- You can withdraw your consent at any time.

In the event that you wish to unsubscribe from our direct marketing via newsletter, you can unsubscribe at any time by clicking on the link at the bottom of each email "To unsubscribe, go to this page." A page will then open and all you have to do is click on the "validate your unsubscription" button. If you have a customer account on our website, you can also unsubscribe or change your preferences by logging into your profile.

Cookies (including those in banner ads) require specific opt-out.

b) Other rights

In accordance with the law "Informatique et Liberté" of January 6, 1978, as amended by the law of August 6, 2004, the Customer has the right to access, rectify, modify and delete data concerning him.

- Right of access to data: to provide you with the opportunity to receive a copy of the personal information we hold about you.

- Right to rectification: to allow you to request the correction of inaccurate information about yourself.

- Right to the deletion of your personal data: to give you the means to ask us to delete your data.

- Right to limit your data: offers you the possibility to limit the processing of your data by LAURENCE BRAS.

- Right to portability: allows you to receive your personal data in a commonly used and machine-readable structured format and request the transmission of this data to another controller.

Regardless of the purpose or legal basis under which we process your data, you can therefore at any time and at no cost send us an email to benefit from your rights. Email address: eshop at laurencebras dot com.

Or send us a letter to the following address
LB Fashion
10, rue Saint-Florentin
75001 Paris France

Please note, however, that we may not be able to respond to this request for legal reasons, which we will explain to you, if necessary, after we receive your request. If you have a customer account, you can also change your personal information from your customer area by logging in with your email address and password.



In the case of an account creation, you have chosen a password. You are responsible for keeping this password confidential. That is why we recommend that you choose a strong password and do not share it. We recommend that you connect only to secure networks, preferably private ones. Be aware of the risks involved on public wifi networks.

If you receive an email claiming to be the brand we work for and asking you to provide personal information, please do not respond and forward the email to us so that we can take appropriate action.



Your data will be kept until the purpose for which it was collected has been fulfilled.

Nevertheless and more specifically :
As part of a subscription to our newsletter, we will no longer contact you if you have not opened our newsletters for more than three years.
Any changes to this policy will be updated on this page, if appropriate, and you will be notified by e-mail.



A cookie is a text file that may be stored in a terminal when a browser is used to access a Service. A cookie allows its issuer, during its period of validity, to recognize the terminal concerned each time this terminal accesses digital content containing cookies from the same issuer. The user is informed that, when connecting to the site or applications and using the services, cookies are installed on the receiving terminal (computer, tablet, smartphone, etc.) for the proper functioning of the services, or on the user's browser subject to the choice expressed by the user regarding cookies, which choice can be modified at any time.

a) Refusal of cookies

If the User refuses to accept the storage of Cookies in his/her terminal or browser, or if he/she deletes those stored there, the User is informed that his/her navigation and experience on the Site or the Application may be limited. This may also be the case when the Publisher or one of its service providers cannot recognize, for technical compatibility purposes, the type of browser used by the terminal, the language and display settings or the country from which the terminal appears to be connected to the Internet. Where applicable, the Publisher accepts no responsibility for the consequences of the impaired functioning of the Services resulting from (i) the User's refusal to accept Cookies (ii) the Publisher's inability to save or consult the Cookies necessary for their functioning due to the User's choice.

b) Configure your browser

The User may configure his or her browser software so that Cookies are stored in the terminal or, on the contrary, that they are rejected, either systematically or according to their sender. The User may also configure his or her browser software so that acceptance or rejection of Cookies is proposed from time to time, before a Cookie is likely to be recorded in his or her terminal. For the management of Cookies and the User's choices, the configuration of each browser is different. It is described in the browser's help menu, which will allow the User to know how to modify his or her wishes regarding Cookies:

- Internet Explorer™
- Safari™
- Chrome™
- Firefox™
- Opera™

At any time, the User can choose to express and modify his or her wishes regarding Cookies.